Kenyan singer, Victoria Kimani has signed a huge endorsement deal with global beauty brand ‘Maybelline’ and will be the face of the beauty brand.
Maybelline LLC, branded as Maybelline New York, is a major American makeup brand sold worldwide and a subsidiary of French cosmetics company L’Oreal. Maybelline counts influencers like Shayla Mitchell and Manny Gutierrez and supermodels like Jourdan Dunn and Josephine Skriver amongst their brand ambassadors.
The Kenyan singer made the announcement on her Instagram page with the caption:
My first Endorsement deal guys! I’m so glad to finally announce that You are looking at The new face, the IT GIRL (Brand Ambassador) for MAYBELLINE NY – Indeed… AFRICA to the World!
This is such an honor and a beautiful crowning for me because well…. if you know me, you know that I LOVE MAKE UP and a good face beat !! And When it comes to my dreams…. I am known to MAKE IT HAPPEN! Regardless of language, location, time, Rules, obstacles and hurdles that I face… nothing can stand in the way of A girl on a Mission! #Maybelline
Thank you, to my namesake in Kenya for fighting for me!!! #blackgirlmagic
This is a great move for the Kenyan singer who has great success with hits including ‘China Love’ and ‘Show’. Kimani, whose personal fashion and beauty style is always out of the box and unique will bring something new to the established makeup brand.