Reni Folawiyo is a visionary who has done a lot for the face of luxury fashion in the last few years than anyone else.
Fashion stores in Nigeria are many, but can’t be compared to luxury fashion, here in Lagos, ALARA.
ALARA is a luxury lifestyle brand that was made for contemporary art, design, fashion, cuisine and culture.
ALARA which means “wondrous performer” in Yoruba, was created by Reni Folawiyo, a businesswoman and style icon. The flagship concept store which features inspirational objects of African origin, alongside international design, that was designed by global practice Adjaye Associates.
It features an inspired exhibition-style retail space, a restaurant, a terrace lounge, and an art gallery.
Immediately one steps into ALARA, there will be a feeling of warm familiarity, that feels like home.
Mrs Reni has provided a huge platform for young pan-African designers and creatives to display their work alongside highly-respected international brands. By so doing, she has let them know that their work is very important and deserves exposure.
What makes ALARA so special is, they put the focus on encouraging and celebrating talents and supporting the designers and artisans that reside in Africa.
Reni Folawiyo has had the honour of being in Business of Fashion’s 500 list for the last 4 years.